Ashley Brindamour AVG Blog November 30, 2020

FanUp: A Sports Lover’s Dream

New app allows fans to get social and game with friends for cash & the coolest brand prizes

FanUp: A Sports Lover’s Dream

November 30, 2020 | Ashley Brindamour

Watching your favorite quarterback nail a Hail Mary pass and win the game with ten seconds left in the fourth quarter is a sports fan’s dream. What would make any game even sweeter is creating a Super Bowl euphoria with friends and rivals – where the best fans always win.

FanUp, an Alumni Ventures Group portfolio company, is the most interactive sports and esports gaming app, letting friends and fans compete for cash and the coolest brand prizes. The platform offers fun, easy-to-enter contests, influencers, and engaging content that personalizes every fan’s experience. FanUp is leading a transformative change in sports and culture with social gaming experiences to attract young professional fans.


A Grand Slam Opportunity 

The market is red hot with ample room for expansion. According to Needham Research, real-money gaming could grow to a $58 billion industry in the U.S. FanUp is positioned to capitalize on its market access strategy with real-money skill-based gaming and daily fantasy sports. This gaming is now legal in 43 U.S. states, Canada, and India –  the largest gaming market with over 150 million mobile sports fans.


Profit and COVID-19

FanUp will turn a profit in 2021 by monetizing multiple revenue streams such as fun and easy-to-enter real money contests in the U.S. and India (NFL, NBA, LOL, CS:GO, and Cricket), parlay contests, brand and sponsor partnerships, and premium member services (data).

Not even Covid-19 could slow down FanUp. During the pandemic, esports and gaming have grown by more than 74%. With its innovative content and social features, FanUp is the first sports gaming platform to drive continuous fan engagement for friends and rival fans.

Click Here to Play


Generating Strong Investor and Industry Connections 

AVG’s Nassau Street Ventures (for Princeton alumni and friends) and sibling funds deployed capital in a $1.5 million seed round alongside Ozone Ventures and Value Asset Management. The company is also backed by Ryan Moore, Co-Founder of Accomplice VC, a board member for DraftKings and a Princeton alum. 


Feature Photo: Lauren

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