Scott AVG Blog October 2, 2019

The Case for Diversification into Venture Capital

Why Accredited Individuals Should Take Advantage of VC’s Diversity and Return Characteristics

The Case for Diversification into Venture Capital

Venture capital can be an appropriate addition to an accredited investor’s portfolio, in part due to the potential of VC to deliver higher returns than other investment opportunities. In addition, as more startups stay private longer or don’t go public at all, VC has also become a more important strategy for building a diversified portfolio. 

Lacey Farrell Johnson, Partner at Green D Ventures, recently wrote a white paper that explores this topic in more detail. She outlines how the increasing delay in IPOs can put investors at a disadvantage if they’re exclusively purchasing publicly-traded stocks. Additionally, Lacey and Green D Managing Partner Laura Bordewieck Rippy recorded a companion podcast further explaining the rationale diversification.

Read the White Paper


About Lacey

Lacey joined Green D Ventures from CareGroup Investment Office, a $3B manager of combined endowment and pension assets. As a member of the investment team, Lacey was responsible for investment sourcing and due diligence. Lacey managed investment opportunities across asset classes and strategies, including venture capital, growth equity, buyout, private credit, and hedge fund vehicles. Previously, she was an Associate at J.P. Morgan Asset Management and an Analyst in the Securities Division of Goldman Sachs. Lacey has a BA in History from Middlebury College and an MBA from Tuck.

About Laura

Laura brings operational perspective as a CEO, Chairman, and executive in technology startups. As Managing Partner at Ripplecreek Partners’ technology practice and General Partner at FA Technology Ventures she worked many tech sectors: mobile, consumer, internet, SaaS, cloud-based, marketing and enterprise software. She also served as CEO at Handango, creating the first marketplace of mobile apps. At Microsoft, she co-founded and MSN HomeAdvisor as part of an elite swat team spun out of Bill Gates’s office. Laura holds an MBA from Harvard Business School and an AB in Government from Dartmouth.

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